Because we work in the fitness industry, health is a big part of our daily activities. Partly for this reason we would like to dedicate ourselves to a charity that is all about health.
We chose Pink Ribbon because we believe it is extremely important to support the financing of research and projects in the field of treatment, aftercare and long-term effects of breast cancer.
"Unfortunately, cancer is indispensable"
Denise Doolhof, co-owner of Lifemaxx: "The reason that we would like to do this for Pink Ribbon is because cancer is unfortunately unthinkable. We sadly enough all lose loved ones, often due to cancer. What many people forget is the tough mental struggle. Even after the cancer has been overcome, years of pain, and operations to regain the feeling of femininity follow.. The screening only starts at the age of 50. From my own experience I know that self-examination is not carried out enough, is experienced as scary (what if you feel something!) or is not done right. Perhaps we can contribute in the long term to a decrease in the age for the screening and so that the new techniques for the mammography can be developed even faster!”
Limited edition pink bar
Especially for Pink Ribbon we have developed a limited edition 15 kg pink Crossmaxx® competition bar for all strong women! We donate 50% of the revenue of these bars to Pink Ribbon. The pink competition bar has the same features as our LMX44 Crossmaxx® Olympic competition women bar (black / chrome). The bar has a length of 201 cm and weighs 15 kg. The bar is made of spring steel, making it suitable for CrossFit and other intensive training sessions.
With this bar you can not only break your own PRs, but you also support a really good cause!
Do you already have a nice Crossmaxx bar, or do you want to do even more for Pink Ribbon? Then you can also donate through this promotion page. Together we can achieve a lot! Our goal is to raise € 7500 euros. Will you help us?