You've likely seen us proudly sponsoring The Fitness League on our social media for two years now. The Fitness League is Europe's only fitness championship, hosting four unique competitions each year. Let's learn more about this exciting event.
TFL (The Fitness League) started in December 2019, and their first event happened in March 2020, just a week before the COVID lockdown in Belgium. Vincent, one of the creators, explains, "Jonathan had an idea, and I wanted to help bring it to life. Now, we're getting ready for our 11th TFL Edition."
Four events for a real championship
Their concept was to create a fitness championship with four seasonal events in big gyms in Belgium, with teams of four athletes (two men and two women). As time went on, the concept expanded, and now they organize events in special places with unique challenges. The Fitness League has four events each year to form a real championship. Vincent adds, "When you join a TFL event, you can treat it as a standalone competition. But if you participate in all four events, your scores add up in our General Ranking."
Their events in remarkable venues make each one unique. Vincent mentions two standout moments: "Our TFL2023 Spring Edition was 100% outdoors under the sun with a festival atmosphere. And our TFL2023 Winter Edition took place in the athletic stadium where Olympic elite athletes train."
While hosting such a big event has its challenges, like finding venues and managing operations, the fun parts make it worthwhile. Vincent enjoys business development and communication strategy the most.
During The Fitness League athletes represent their gyms to compete for the title of 2023 TFL Champions. Vincent says, "Athletes shouldn't miss this because it offers a premium event experience with fun, challenging workouts for friends of all fitness levels, in impressive venues, and a festival-like atmosphere."
For over two years, Crossmaxx® has proudly sponsored this event. "Jonathan already collaborated with Crossmaxx® on another event. Crossmaxx® proposes a full range of top-quality equipment, that we are very proud to provide to our public.We are very happy to be supported by Crossmaxx, and to promote their brand in our communication. We are collaborating for more than two years now, and our goal is to strengthen the good partnership we currently have."
Despite their growth, The Fitness League still has dreams for the future. Vincent shares, "We want to expand our Belgian Championship with four events, all sold out in a week. We might also take this concept to other countries and create a Fitness Champion's League. But the most exciting idea is TFL-on-tour events, taking athletes to prestigious global locations."
If you're interested in organizing a fitness event, Vincent's advice is simple: "Offer quality, build strong partnerships, and, most importantly, enjoy what you do."
Have a look at the video below to get a good impression of this event: